Robust cloud based customer data platform
Displays customer metrics, campaign metrics, and media metrics
Providing Tableau integration and advanced data science services
Linking omni-channel on-line and off-line data sources
Supporting CRM and GDPR Privacy Portal
Fast tracking your ability to optimise your customers’ experience and value
Supports attribution of on-line orders to paid for media

UniFida is serviced technology

- customer data platform set-up and on-line and off-line data integration

- develop custom data schema and engineered data

- building personalised dashboards

- developing propensity, customer value and attrition models

- making complex campaign selections

- setting attribution rules for campaign reporting

- providing customer journey reporting



I chose UniFida as our cloud based customer data platform. It has so many features and functions, but the five key benefits that stand out for me are:
1) Allows the client to take control in house of making campaign selections
2) Allows instant campaign results analysis with match-back to the SCV
3) Provides support for handling GDPR subject access requests and the right to be forgotten
4) Provides customisable dashboard reports and browser reports all in one place
5) Overlays customer browsing on the SCV so that it can be used for selections and personalising email messaging

Sarah Watson

Managing Director, Wentworth Wooden Puzzles
Cloud-based UniFida is the best value intuitive data marketing tool I can find to drive continued high levels of growth.

Martin Harvey

Founder, Muckmunchers
It is only recently that Julian and I have become acquainted, and I am so impressed by his and his team’s attention, tenacity, clarity of thought, speed, efficiency and brilliant solutions.

Ali Stewart

Director, Ali Stewart & Co

Case Studies

Muck Munchers licences UniFida

Business casing the return from introducing CDP

Tottenham Hotspur trials UniFida