Cloud based customer data platform - linking online + offline

Supporting GDPR compliance
How we support UniFida

UniFida has been developed by marketers for marketers

Our development and client support teams are both based in central London and we welcome clients to our office near the OXO tower.

Although the software has been designed to be very simple to set up and use, we provide support for our clients at every stage in the development journey; this can include helping with building the business case for investing in UniFida, setting up data feeds, designing engineered data, loading data, and designing reports.

If you require customer data analysis for building propensity models, for example, then our sister organisation Berry Thompson has the statistical analysts and capabilities to undertake this.

We offer a free proof of concept to show you how your on-line and offline data would look within UniFida, and will generate trial dashboards at this stage.

Case Studies

UniFida in Action

Loading on-line and off-line data

Typically UniFida will receive data from your website, or from your offline systems.

Developing the single customer view

Each individual customer or prospect inside Unifida can have a number of identifiers.

Building your charts and reports

Every manager has specific reporting requirements from customer recruitment and attrition to sales, campaign results, and web conversion.

Arranging your personal dashboard

You can choose the reports you want to see in your dashboard, and the way in which they are displayed.

Selecting customers for campaigns

Selections of customers for email, mobile or other types of campaigns can be relatively simple or highly complex.

Seeing and editing a single customer record

UniFida has built a unique approach to storing customer consents


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